Basic digital media marketing components and structure

Basic digital media marketing components and structure

Nowadays “digital media marketing” is not a new phrase for us. But do we really know exactly what digital media marketing is and it’s related terminologies, concepts, processes, structure and so on? Or you are happy with certain misconceptions like digital media marketing means only promoting websites, blogs on social media and performing SEO(Search Engine Optimization) on the website and get the top ranking? Here the only word is the only misconception.We at Focusmedium Academy are trying to provide detail knowledge about digital media marketing concepts, terminologies, ideas, tools, cheat sheets and much more which you can apply in your digital media marketing strategy for your business, startup, e-commerce site or blogging site.

So let’s get an overview of how deep is digital media marketing in terms of process, components and structure.

Digital media marketing is the field of marketing where one can use any digital medium or media to promote their business, engage an audience, exchange information and much more for gaining certain goals (sometimes lots of people forget to set goals and blindly keep marketing on the digital media platform).

So what you can expect from this Focusmedium Academy blogs. We are on a mission to simplify digital media marketing strategy for each individual business type. As you can find lots of bloggers, online entrepreneurs, digital marketing gurus explaining various methods, techniques, tips, hacks for digital media marketing for certain businesses. But does this all information or guidance is useful for your business? Can dentist apply all digital media marketing strategies explained for promoting blogging website and become next millionaire by just sending emails and newsletters to the website visitors from another country? Why invest our energy in such audience which can hardly turn into your next possible client.But initially, we will focus on understanding every small aspect of digital media marketing which can be useful for defining the best suitable digital media marketing strategy for your business.

We are going to cover following digital marketing topics in upcoming blog series which will help you to understand every micro concept related to digital media marketing.

  • Market & competition analysis
    • Keyword research
    • Competition analysis
    • Competitor website analysis
    • Competitor digital ad search
    • Competitor backlinking strategy
    • Market trends
    • Competitor Social media strategy
    • Search Engine Result analysis
    • Buyer Persona
  • Digital marketing strategy/planning
    • Website development strategy
    • SEO strategy
    • Content development strategy
    • Social media marketing strategy
    • Digital advertisement strategy
    • Digital marketing budget planning
    • Digital media marketing team planning
    • Digital marketing workflow planning
    • Sales funnel/lead management
    • Digital marketing automation strategy
  • Content marketing
    • Blogs
    • Case studies
    • Ebooks
    • Newsletters
    • Webinars
    • Infographics
    • Press Release
    • Landing Pages
    • Images
    • Documents
    • Videos
  • Website
  • SEO
    • On page SEO
    • Off page SEO
    • Local SEO
  • Social Media Marketing
    • Facebook
    • Twitter
    • Linkedin
    • Google+
    • Youtube
    • Pinterest
    • Instagram
    • Snapchat
    • Whatsapp
    • Quora
    • Slideshare
  • Email marketing
  • Digital Ad marketing
    • Google Ads
    • Facebook Ads
    • Youtube Ads
    • Instagram Ads
    • Twitter Ads
    • Inline Ads
  • Sales funnel / Lead management
  • Affiliate Marketing
  • Online reputation monitoring
  • Analytics
  • Tools for digital media marketing
  • Books, resources for digital media marketing

So stay tuned to get the best digital media marketing strategy for your business with learning every single detail which can be useful for implementing your marketing plan in future.Happy digital media marketing to all ! Cheers !


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